
What I do
+ Illustration
+ Identity Design
+ Graphic Design
+ Publication Design
+ Design Strategy
A Birds Eye View
Not all design is the same. Whether you need illustrations or visual communication to reach your audience, work with a creative that can
explore the possibilities thoughtfully with you.
Because all business relies on nature, taking care of nature is part of my business. As a creative I manage this by using the most organic materials and by being mindful of natural resources. Good design is good for humans, for nature and good for business!
How I do it
+ Discover
+ Create
+ Connect
A Fly On The Wall Close Up
Where do ideas come from? It is important as a designer to take time to understand a business needs, goals and purpose to ensure the creative work will meet your customers expectations. Defining a strong purpose can take your message further and can connect meaningfully to engage and drive your action plan even further.
Who I work with
+ Environmental
+ Positive Impact
+ Sustainable
My Creative Ecosystem
As a nature lover I’m conscious of how our consumption impacts the environment. Over the years I have made more and more mindful changes in my work and personal life to live in greater harmony with nature. Understanding the necessity to reduce waste, reuse and recycle is a key part of my creative practice, with my mission to support eco friendly processes towards regenerative systems. Focussed on working with local businesses and organisations with the same mindset.
About me
+ Illustrator
+ Designer
+ Artist
After working as a designer on leading brands for 15 years, creating and managing engaging multi-media solutions, in 2010, I setup my independent studio. My love for all things arty, earthy and wild shaped my rebrand in 2018. In 2021 I took part in UCDs 1st Design Thinking for Sustainability Grad Dip and in 2022 IMMAs 1st Eco Rising Festival. With constant shifting perceptions and expectations ‘good design’ remains simply about enhancing our world around us.
Always happy to discuss a new project or opportunity, whether you’re a client in need of design skills or an agency looking for an extra pair of hands. Get in touch, drop me a line.
Mir Fitzgerald
Nat Dip Visual Communications
MA Digital Media
Post Grad Dip Design Thinking for Sustainability

Member of IDI
Supporter of Design Declares, Clean Creatives.